http://www.hksilicon.com/kb/articles/45346/2011
這是ReadWriteWeb作者Richard MacManus的年度文章，去年他寫了2010年在線閱讀模式發生了什麼？今年呢？他總結了2011年在在線閱讀領域出現的兩個關鍵因素：
- 在發現新聞和文章方面，社會化網絡變得更為重要；
- 新一代iPad的推出以及越來越多閱讀應用的出現，引發了平板電腦和閱讀類應用市場激烈競爭；
那麼，在2011年中，我們的閱讀方式發生了怎樣的改變呢？
- 越來越多地移動閱讀；
- 我們不僅閱讀得更多，而且還跨越各種形式的媒體網絡討論得更多；
One of the more subtle trends of 2010 has been the way that our reading habits have changed, due to a convergence of other Web trends: mobile apps, real-time Web (mostly Twitter), and social networking as a way to track news (mostly Facebook). In the previous era of the Web, the so-called Web 2.0, RSS Readers and start pages were all the rage. Over 2010, though, more people used tools like Twitter, Facebook, Instapaper, Flipboard, LazyWeb, Feedly and TweetDeck, to track news.
Nowadays I'm more likely to find stories to read via a vertical aggregator (the media-focusedMediagazer is my current favorite) and save them to Instapaper for later reading via my iPhone or iPad. I still use Google Reader, but in all honesty I now use it more to scan than to read.
Facebook & Twitter
Facebook has continued to expand beyond its original social networking purpose over 2010, including enabling people to track news and information of interest to them. In September, Facebook added a news search, by surfacing widely "liked" news stories from independent media organizations in its basic search bar.
Meanwhile, Twitter has become the place to go to see breaking news and the very latest updates about a popular story. If for example you want to know up-to-the-minute news on Wikileaks, then Twitter is where you'll find it. Related, powerful aggregation apps like TweetDeck and HootSuite have become the tools of choice for power users of Twitter, Facebook and other social information services.
Mobile: Flipboard & Instapaper
Mobile apps have changed news consumption in a big way. Two apps that showcased this in 2010 were Flipboard and Instapaper.
Flipboard is a magazine-like reading application built specifically for the iPad. My Co-editor at ReadWriteWeb, Marshall Kirkpatrick, is a big fan. He creates content lists on tlists.com and then subscribes to them in Flipboard (Marshall will elaborate on his methods in an upcoming post).
The main point here is that Web reading has moved away from the PC and onto mobile devices, which is changing the way we find, consume and organize our reading. Apps like Instapaper and Flipboard also place a big emphasis on sharing things. For example, I have gotten into the habit of tweeting links to articles that I enjoyed reading in Instapaper.
Whither RSS Readers?
ReadWriteWeb's 2010 In Review:
All of these new social and mobile tools have meant a decline in the usage of RSS Readers. From a personal perspective, I have found that my usage of Google Reader has dropped and changed. I consume less content inside of Google Reader now and I mostly use it to scan for interesting news and information from niche blogs. If I find something I want to read, I'm more likely to open it in a browser window and then save to Instapaper, than read it within Google Reader. Your mileage may vary, but that has become my main use case for RSS Readers.
It may be that we can just no longer cope with RSS Readers, with the information overload that Facebook, Twitter and others have only added to over the past year. That's where filtering tools - like LazyWeb, Regator, Feedly, my6sense - have come into play in 2010. They aim to filter and personalize news for your tastes.
Tell Us How You've Consumed News in 2010...
Consuming content has become a more social, mobile experience in 2010. Facebook and Twitter in particular have fundamentally changed the way we find and consume news. At the same time, mobile devices like Android phones and the iPad have become more widely used - leading to Flipboard, Instapaper and other innovative reading apps.
It's also undeniable that RSS Readers and start pages have declined in importance over 2010, which has created an opportunity for apps like My6Sense that better filter RSS feeds.
Tomorrow, we'll be publishing our list of the Top 10 RSS and Syndication Technologies - which will have more detail about the specific products that have caught our eye this year. In the meantime, let us know in the comments how reading on the Web has changed for you over 2010.
This time last year I wrote a post outlining how online reading patterns had changed over 2010. The habits and products for reading on the Web have continued to evolve over 2011. This year, for example, Google+ arrived on the scene and changed the way many people find and discuss topical articles. We also saw continued innovation in mobile and tablet reading apps.
In this post I identify two key trends in online reading over 2011, plus two main ways that our online reading habits have changed.
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Twelve months ago, when reviewing online reading over 2010, I concluded that "consuming content has become a more social, mobile experience." In particular, I cited the growth of Facebook and Twitter as news consumption services. I also noted that mobile devices, like Android phones and the iPad, had become more widely used for reading. Thanks to Flipboard, Instapaper and other innovative reading apps. On the other hand, RSS Readers declined in importance over 2010.
Remember that the iPad only launched in April 2010 and Flipboard in July. So 2010 really was a turning point in online reading.
Two Key Online Reading Trends in 2011
1. Social networks are even more important now in finding news and articles to read.
Facebook and Twitter were joined this year by Google+, which has become particularly popular as a topic-based social network. Some would argue that Facebook has gone a step too far, with its controversial frictionless sharing features. Regardless, most people these days discover and consume news via the three big social networks.
2. Iterations in iPad and popular reading apps; along with increased competition in both tablet and reading app markets.
Apple released version 2 of the iPad in March. Competition increased though, with other tablet devices making an impact in 2011: such as the Android powered Samsung Galaxy, Motorola Xoomand Amazon's new Kindle Fire.
Last year's most popular reading apps, Flipboard and Instapaper, have also seen more competition in 2011. Apps like News 360, News.Me and Read It Later do much the same thing as the two originators, but have gathered strong fan bases of their own.
There has also been a lot of innovation in the type of content we're reading, for example Tumblr's curated experience and apps like The Atavist (which mixes multimedia and non-fiction storytelling).
How Our Reading Habits Have Changed Over 2011
1. It's much more mobile. Smartphones and tablets have improved during 2011; for example, the iPhone now has push notifications for Facebook, Twitter, Google+ and more. Also, as mentioned above, there is plenty more competition now among reading apps targeted to smartphones and tablets.
2. We not only read more, but discuss more, across a wider variety of platforms. Facebook has been the most aggressive social network in integrating news into its service. Media companies such as Washington Post and The Guardian have connected to Facebook so tightly that even the mere fact of clicking on a link to their site sends an update to your Facebook news feed (if you've approved the so-called "frictionless sharing" for their app). That's led to more discussion of news on Facebook. Twitter and Google+ have also become key platforms on which to engage in conversation about news.
Meanwhile media sites and professional blogs have countered by going the other way - they've extended their brands to the large social networks, as well as niche ones. For example at ReadWriteWeb we have brand Pages on Facebook and Google+, an official Twitter account with over 1 million followers, and we keep a close eye on and engage in tech communities like Hacker News, Reddit and Digg. Social network activity has increased significantly for us, compared to 2010.
For the consumer, the upshot is that you have more places to read and discuss the latest news of the day or topical articles of interest to you.
How Has Online Reading Changed For You?
Recently we listed the morning routines of the ReadWriteWeb staff. Given our occupations, invariably reading is one of the first activities each of us does. Joe Brockmeier admitted that he "taps into Google Reader and Twitter before even getting out from under the blankets." Jon Mitchell waits for Twitter push notifications on his iPhone while he brushes his teeth.
As for me, I kick off the day by checking over ReadWriteWeb.com. Next up is email and then the social trio: Facebook, Google+ and Twitter. Then I look over RSS feeds using Google Reader and Flipboard. Finally, I check industry specific news aggregators Techmeme and Mediagazer.
Just as important as what I check is what I check it on. I read online more frequently than ever - on computer (in the office or out and about, e.g. in cafes), iPad (when in the lounge or in bed), iPhone (just about everywhere).
So while there are identifiable trends in online reading habits in 2011 (more mobile, more social networking than ever), everyone has a different routine. How has online reading changed or evolved for you over 2011?
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